|About - Our New Brand||Aligning the Association with the Profession. A new brand for the Registered Massage Therapists' Association. Our history, how we got here and our new look.|
For over 70 years, the Ontario Massage Therapist Association had been a source of information and education for, and has advocated in the interests of the massage therapy profession in Ontario. At the Annual General Meeting on January 24th, 2010, members of the Ontario Massage Therapist Association (OMTA), approved a resolution to change the name of the association to the Registered Massage Therapists' Association of Ontario (RMTAO), the name we currently use today.
As noted by Amanda Baskwill, Chair of the Board of Directors at the time, “as the world around us changes, so too must our organization. OMTA has had to evolve, adjust our positioning and the way in which we communicate with both members and external audiences. Future opportunities and challenges face our organization and our members and these require that we adjust the organization for the future.”
On May 31, 2010, Ms Baskwill announced that the Ontario Massage Therapist Association had become the Registered Massage Therapists’ Association of Ontario (RMTAO).
The association has worked diligently to improve the services and support it provides to the profession and the way in which we advocate to advance the profession.
Would you like to use the brand in your practice? You can use the RMT brand on your website, business cards, marketing materials and more! You can download the brand from our website, based off of your printing needs. Read more...
As a part of the strategic planning process, we have developed a brand or visual identity for Registered Massage Therapists’ in Ontario that will be actively promoted in the public domain to get consumers to stop and reconsider the benefits of massage therapy. A change in the name to Registered Massage Therapists’ Association of Ontario is a natural fit and link between the profession, the association and the public.
A key to developing a successful brand is consistency in presentation. The organizations that are working together to support the strategic plan and branding initiative have all agreed to visually share a common brand logo, differentiated by colour. The name change only only further tightens the bond between the practitioners and the association.
Research that has been conducted as part of the branding process has identified how powerful the ‘Registered’ moniker is in conveying the right messages to the consumer regarding being trained, informed and experts, and also that appropriately differentiates RMTs from non-registered practitioners. We also learned how important it is for RMTs to see themselves, and to be perceived by other healthcare practitioners, as legitimate health care practitioners.
The RMTAO exists in order to advance the massage therapy profession in Ontario. Improvements in the ability of Registered Massage Therapists to provide quality care will improve the health of the people of Ontario whom the profession serves.
1243 Islington Ave, Suite 704
Toll Free: 1-800-668-2022