THE BRAND

The Brand

In 2010, the College of Massage Therapists of Ontario, the Heads of Massage Therapy in Ontario’s Community Colleges, the Ontario Council of Private Massage Therapy Colleges, and the Registered Massage Therapists’ Association of Ontario worked together to achieve the objectives outlined in the Profession’s Strategic Plan that was unveiled in May 2009.

One of the many projects identified was to create a brand that would become recognizable to the public and that RMTs could use in their practice to identify them as members of the profession to the public.  This project included creating secondary brands that would be used by the Association, the College and educators to link these organizations to the RMT profession.

The Registered Massage Therapist Brand

On May 31, 2010, the RMT Management Team announced the launch of the new RMT Brand. 

The Association Brand

At the same time, the RMTAO has announced its new new and brand identity.

A key to developing a successful brand is consistency in presentation. The organizations that are working together to support the strategic plan and branding initiative have all agreed to visually share a common brand logo, differentiated by colour. The name change only further tightens the bond between the practitioners and the Association.

What is the meaning of the two lines in the logo graphic?

The two lines represent the hand and the body. The lighter point along the line suggests the touch of the Massage Therapist’s hand on the body and the transfer of energy with that touch. The logo is also meant to be a forward/future orientation of the profession.